The Contour logo needed to suit their energetic, upscale lines of office furniture and technology products. The hexagonal, stencilled C icon, which can also be seen as a three dimensional shaded cube, hints at architectural, modular, and industrial themes. Balanced with a customized, slender but sturdy typeface, the mark promises a touch of luxury.
Pete Woychick, design & production
Erik Fadiman, website build
Eric Knudson, creative direction
Basecamp Communications, agency